The conscious choice

for those who look for the enduring quality of

the Essential Haircare formulations, kept in

essential packaging with a low environmental

impact, able to offer hair gentleness, silkiness

and compactness at the same time:

• Paper wrapping, with minimized use of

materials.

• Recyclable packaging.

• Highly biodegradable formulas from

• 99,3% to 99,8%1 to minimize impact on the aquatic environment

• Practical use and transport wherever you like, at home, to the gym, on the go.

• Duration of use: between 30 and 40 washes

.

HOW TO USE

Wet the solid shampoo with water,

rub on to palms to create lather and

apply on wet hair. Rinse thoroughly and repeat if

necessary. Follow with a suitable conditioner

or mask as needed. The feeling on wet hair may be

different from what you’re used to

with traditional shampoos. Do not

worry. Once dry, your hair will be

light, soft and bright.

HOW TO PREVENT WASTE

AND MAKE YOUR SHAMPOO

BAR LAST LONG?

• Do not waste water: remember to

turn the tap off during the application

of your solid shampoo.

• Rinse your solid shampoo after use.

• Do not leave your solid shampoo

exposed to water and humidity.

• Air dry your sol id shampoo after

use. Store your solid shampoo in a

closed container once completely dry.

WHAT MAKES OUR SOLID

SHAMPOOS SO SPECIAL?

Unlike traditional soaps that have a high

pH and do not contain conditioning

agents, the technology behind the formu-

las of Essential Haircare solid shampoos,

dermatologically tested, is completely dif-

ferent: it allows to use a mixture of par-

ticularly delicate surfactants and it has a

skin-like pH, for a very gentle but effective

cleansing action that can provide com-

pactness and brightness to the hair fibre.

Thanks to this advanced technology, the

formulas can be added with a mix of con-

ditioning agents, which are raw materials

able to bring softness to the hair and im-

prove its workability, calibrated to meet the

needs of different hair types and to create a

rich, creamy foam. Some of the conditioning

agents are of natural origin, stem from bras-

sica and are used as a botanical alternative to

silicones.

Finally, the formula used allows to enrich

our solid shampoos with natural ingredi-

ents, such as the Regenerative Organic Cer-

tified™ active ingredients.

Just like the original Essential Haircare

formulation philosophy, the solid sham-

poos only contain what is essential for the

effectiveness of the formulas. This is why

we have chosen to maintain their natural

colour, without adding any bleaching agent,

in order to minimize the impact on aquatic

environment.

Any slight colour variation of the product

over time is therefore evidence of the au-

thenticity of its formula.

MOMO: Moisturizing solid shampoo, provides shine and silkiness to dehydrated hair. With certified regenerative apricot extract.

From Mr. Francesco Travaglini’s farm, Larino,Campobasso, Italy.

DEDE: Delicate daily solid shampoo, provides weightless

softness and shine to all hair types. With certified regenerative white hibiscus extract. From Mrs. Sanou Kuina, Ben Dia association, Koro,

Burkina Faso.

LOVE: Smoothing solid shampoo, provides anti-frizz action enhancing shine and making hair manageable for smooth styling.

With certified regenerative apple extract. From Mr. Francesco Querzola’s farm, Borgo Val di Taro, Parma, Italy.

VOLU: Volumizing weightless solid shampoo, provides shine and silkiness to fine hair leaving it light and clean. With certified regenerative clementine peel extract. From Mr. Alessandro Malerba’s farm, San Ferdinando, Reggio Calabria, Italy.